Per-asset scenario
$1,400
8 assets × $175, adjusted for selected rights
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RetainerRivet planning tool
Price the shape of the work before you price the promise.
Compare a per-asset approach with a monthly retainer using your volume, price, workload, revisions, and rights assumptions. The output is a planning conversation, not a guarantee.
Use it for
- Uncertain volume: test a per-asset quote.
- Recurring scope: test a monthly capacity reservation.
- New rights: make the usage boundary visible before agreeing.
Transparent assumptions
Start with scope, then compare the math.
The calculator applies a clearly labeled planning factor for the selected rights scope so both scenarios are compared on the same basis. Change any value to reflect your own capacity and quote assumptions.
Step 01 · Shape the scope
Set your planning assumptions
Finished assets planned per month
assets / month
Your base price before rights
$
Your base monthly quote before rights
$
A narrow starting scope for one named brand-owned channel. The factor below is an illustrative, unverified planning assumption—not a market rate.
Estimated workload
Production + review
hours
Included per asset
rounds
Monthly meetings + files
hours / month
Sample defaults are a starting point only. Replace them with your own scope, capacity, costs, taxes, and contract terms before quoting.
Step 02 · Compare the shape
Your scenario totals
These are planning estimates for the current inputs—not guaranteed earnings, revenue, performance, or verified market rates.
Monthly-retainer scenario
$1,400
$1,400 base quote, adjusted for selected rights
Estimated workload24.0 hrs
Per-asset planning value$58/hr
Retainer planning value$58/hr
Planning difference: $0 more in the per-asset scenario for this assumed scope. It is not a guaranteed saving or earnings claim.
What this does—and does not—include
Use this as a conversation starter. A quote still needs a written scope that names:
- Formats, lengths, resolutions, and delivery cadence
- Included revision rounds and consolidated client feedback
- Client inputs, approvals, claims, and supplied assets
- Named platforms, duration, organic or paid use, and exclusivity
- What happens when volume, formats, or rights change
- Taxes, direct costs, tools, rush work, and other quote assumptions
Research ranges referenced in the pricing guide are illustrative and unverified. They are context for questions, not a universal benchmark, RetainerRivet price, legal advice, or a promise of clients, revenue, views, conversions, or campaign performance.
Continue the decision
Turn the estimate into a bounded scope.
The pricing guide walks through deliverables, approvals, revisions, client inputs, formats, usage rights, and scope changes before a quote is sent.